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Case Study: Enhancing Networking and Sustainability at the isla Membership Open Day

Case Study: Enhancing Networking and Sustainability at the isla Membership Open Day

Client Overview

The Isla Membership Open Day and isla Member Forum took place on 21st October at Sustainable Ventures in County Hall, London. This sustainability-focused event welcomed around 100 attendees throughout the day, showcasing the best in sustainable solutions. isla, a recognised leader in promoting environmentally conscious practices in the events industry, prioritised two key elements for this event: seamless networking and sustainability.


Blendology's Role

To meet these priorities, Blendology’s Networking Badges were deployed at the event, enabling attendees to connect effortlessly. Additionally, the Lite Badge was introduced as a sustainable, paper-free alternative for venues looking to elevate their sustainability practices. The Lite Badge was featured prominently at a dedicated stand, allowing attendees to explore its functionality and compare it side-by-side with the Networking Badge.

Networking Made Easy

At Isla’s request, the Networking Badges were used to facilitate attendee connections—a top priority for the event. Attendees praised the badges for their intuitive design, making networking seamless and enjoyable.

Interactive Engagement with Networking Badges

Beyond simple networking, the badges were creatively used as tap points on round tables to track attendance and facilitate voting during interactive sessions. This innovative use of the badges impressed attendees and organisers alike, demonstrating their versatility.

Showcasing the Lite Badge

The Lite Badge was positioned as a sustainable paper replacement designed for venues to adopt as part of their in-house solutions. Feedback from attendees was overwhelmingly positive, highlighting its simplicity, eco-friendliness, and practicality. Venues expressed significant interest in adopting the Lite Badge to enhance their event offerings while promoting sustainability.

Data and Insights

The organisers were particularly impressed with the real-time data provided by the Networking Badges. They were able to track:

  • Check-ins and attendee movement

  • Table-specific attendance during sessions

  • Speaker arrivals, ensuring smooth operations throughout the day.

 

This level of data visibility exceeded expectations and demonstrated the badges’ potential for elevating event management.

 

Seamless Execution

Blendology delivered a flawless experience at the event. Attendees were able to check in quickly with no queues or delays, and the badges worked seamlessly throughout. Their intuitive design ensured no technical difficulties or learning curves, earning praise from both organisers and attendees.

 

Impact on Sustainability

The event highlighted the sustainability benefits of Blendology’s solutions.

 

Paper & Ink Saved:

1 Kg = 100 badges * 10g per badge and plastic wallet

0.75 Kg = 100 badges * 7.5g per 3 sheets of A4 agenda

5.05 Kg = 505 unique connections * 5g per business card exchange (with 2 exchanges per connection)

6.80 Kg = Total paper saved

70 mL of Ink = 0.1ml per badge and 0.2ml per A4 page

 

These figures demonstrate the significant environmental impact of using Blendology’s digital badges over traditional paper-based options.

 

Outcomes and Future Collaboration

The event not only delivered a premium networking experience but also generated significant interest in Blendology’s badges. Several venues have already contacted Blendology to explore adopting the Lite Badge for their in-house use, citing its simplicity and sustainability benefits.

isla has since expressed interest in continuing to use Blendology’s solutions for future events, reinforcing the value of the partnership.

 

Showcase

The isla Membership Open Day and Isla Member Forum showcased how Blendology’s badges enhance event experiences while promoting sustainability. The Networking Badge facilitated meaningful connections and provided valuable real-time data. With seamless execution and overwhelmingly positive feedback, Blendology exceeded expectations and solidified its reputation as a leader in sustainable event technology.

SME and Blendology

Gallery

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