Case Study: SME Assembly 2022 in Prague Enhances Sustainability with Blendology’s Badges
Client Overview
The SME Assembly, Europe’s most significant event for small and medium-sized enterprises (SMEs), took place in Prague in 2022. As a high-profile event hosted by the European Commission, the assembly focused heavily on sustainability, bringing together key policymakers, entrepreneurs, and business leaders. The event aimed to discuss innovations and strategies to promote sustainability across Europe’s SME sector.
The Challenge
Sustainability was a core theme of the SME Assembly 2022, so the event organisers sought a badging solution that aligned with these values. However, as the event was held in Prague, the logistical challenge of transporting reusable badges from the UK to the Czech Republic presented a complex hurdle. The organisers wanted to avoid the typical waste associated with single-use paper badges, but the effort to remain sustainable introduced significant logistical considerations.
Why Blendology?
To meet these challenges, Blendology worked closely with the event organisers to ensure that the Networking badges were delivered in an environmentally conscious way. Given that Prague was an international destination, British Airways was selected to fly the badges over. The transportation required meticulous planning to ensure the badges and their equipment could be safely delivered with minimal carbon impact, considering the baggage restrictions and sustainability goals of the event.
Key logistical challenges included:
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Transportation: Flying the badges and related equipment to Prague required careful coordination with British Airways, balancing the need to transport a large quantity of reusable badges with the event's focus on carbon reduction.
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On-site logistics: Once in Prague, the badges needed to be seamlessly integrated into the registration process. Given the high volume of attendees, the Networking badges had to be distributed efficiently to avoid delays.
Despite these challenges, Blendology was able to provide a sustainable solution that addressed both the logistical and environmental concerns of the SME Assembly.
The Results
By using Blendology’s Networking badges, SME Assembly 2022:
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Achieved its sustainability goals by eliminating single-use paper and plastic badges.
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Successfully transported and distributed over 400 reusable badges from the UK to Prague without compromising on the event’s logistical needs.
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Provided delegates with a seamless networking experience, enhancing the event’s overall efficiency and engagement.
Looking Forward
Following the success of the 2022 SME Assembly, the event organisers plan to continue working with Blendology to further integrate sustainable badging solutions into future events across Europe, ensuring that sustainability remains a core principle.
